Sun Prairie Emergency Medical Services' strategic direction is set by the City Council's overarching community strategy and goals, and the EMS Department implements services and programs designed to meet those strategic objectives. The EMS Department relies on data to drive the organization's operational plans. The community's direct benefit from this technique is that patients are ensured the highest quality care and the department operates as effectively and cost-efficiently as possible. As the demand for EMS service continues to grow, data will remain a critical element in decision-making processes that maximize the use of public funds while minimizing the system's dependency on them to operate.